Cosmoprof Asia – Trends 2014

When it reached trends being unveiled with this year’s Cosmoprof Asia, the area to look was Spot On Beauty. A new innovation for your show’s 19th edition, a mixture of 146 brands beauty spa, nail, hair and cosmetics newly launched, or presenting new services, were gathered together.

Trend forecaster Michael Nolte of Beautystreams, a number one trend source to the beauty and packaging industries, said he was seeing more developments in trends like holistic beauty, mentioning “Indian company SoulTree using Ayurvedic inspirations, Japanese company Natural Health Standard’s beauty shakes and Australian company Canvas using aromatherapy.” While not new trends he feels the buzzwords holistic and aromatherapy, and philosophies like Ayurveda, are now being pushed more aggressively this current year.

SoulTree was on the list of brands at Spot On Beauty, while using philosophy of targeting certified organic farms up within the Himalayas for what abide by Good Manufacturing Practices as awarded by India’s Department of Ayurveda. Their Ayurvedic hair and the body products were attracting attention specifically.

In a similar area bellabaci were harnessing Traditional Chinese Medicine influenced cupping via their silicone cup massage system for busting cellulite on the human body or massaging the head, while URBANLab presented a Crocs-style variety of masks with eye-catching design and packaging.

While greater brands were clustered within the main halls, Nolte also believes that this buzzword organic would infiltrate the luxurious sector. “We believe there’s an increasing interest in luxury organics. Consumers that are used to buying Chanel, Dior, Guerlain etc will likely be increasingly considering finding real luxury items which are completely natural and sustainable yet extremely effective and branded by their favorite labels.”

As the market for anti-aging products widens it offers Gen Y targeted brands like Qiriness and The Skin Whisperer, who will be stepping up the biochemistry with goods that remodel and stimulate the skin’s collagen and elastin. Epfora’s Space Bio Skin Care Solution and Reiz’s Biomatrix Resurfacing Solution impregnated with microneedles, upped the tech factors much more. And there was no shortage of high-tech homecare equipment like ShowYoung’s S350 iFace Skincare System.

Makeup trends devoted to multi-functional items that alongside coverage and sweetness include anti-ageing things that help increase the moisturisation and hydration of the epidermis, with antioxidants, nutritional supplements often added into your mix.

Multi-functioning also placed on nail trends, Nolte saying many polish brands are introducing one-step solutions. “US company Dermelect proposes nail polish treating and embellishing nails simultaneously, as you move the Chinese OEM company Lker Nail Factory proposes effective a stride gel nail polishes that don’t require any topcoat.”

And finally, bringing an importance onto charity, 2014 launched the event’s first Sampling Bar sponsored by 13 exhibitors including Christina, Babyliss PRO, Giffarine and Tangle Angel. The hot pink and white box was sponsored by HCP Packaging Co. Ltd and proceeds went along to the Hong Kong Breast Cancer Foundation. This is a trend we quite definitely hope to see being repeated later on Cosmoprof Asia events.